I’m a PhD researcher at the Neuro & Digital Marketing Lab at IQS School of Management in Barcelona, where I explore why people reject sustainable products, even when they care about the planet. My research focuses on how emotions, identity, and stereotypes (like gender norms) shape sustainable consumer behavior. As such, I work at the intersection of neuromarketing, psychology, and sustainability, using experimental methods and tools like electroencephalography (EEG) to measure brain activity, galvanic skin response (GSR) to assess emotional arousal, and facial expression analysis (FEA) to capture nonverbal emotional reactions.

Before diving into academia, I worked in online marketing and project management, gaining hands-on experience in SEO, social media strategy, and marketing campaign execution. I’ve lived and worked in Australia and Spain, led diverse teams, and thrived in fast-paced, multicultural environments.

I’m passionate about sharing insights, speaking about the topics that move me, and connecting with people who are just as excited about ideas, innovation, and real-world impact.