Passion for Research, Technology & Innovation
This is about Michelle
Currently, I’m immersed in research at the Neuro and Digital Marketing Lab at IQS in Barcelona, where I’m pursuing my PhD with a focus on Neuromarketing and Sustainability. Beforehand, I gained experience in project management and online marketing, especially search engine optimization and social media management. Having lived and worked in Australia and Spain for multiple years, I further gained experience abroad, leading diverse international teams. Personally, I am a combination of curiosity and dedication, driving my enthusiasm for emerging technologies like AI, but also AR, and VR. I love to share insights and speak about topics is am passionate about, inspiring those around me.
If you asked me to describe myself, I would say I’m a mix of a workaholic who loves to work and an undercover nerd who secretly enjoys diving into nerdy stuff.
WORKAHOLIC SIDE
I have built up a lot of experience in online marketing and project management, getting really good at it. My journey has taken me to various places – I even lived and worked in Australia for a whole year. And all the while, I’ve managed to keep up with work while pursuing my studies.
NERDY SIDE
My academic journey started with a Bachelor’s degree in Frankfurt, during which I spent a year studying in Valencia. After that, I went on to do a Masters in Barcelona. And now, I’m getting ready for a PhD.
My foundation lies in international business, while my heart beats for online marketing and technology. A strong passion for sustainability fuels my interests.
I’m always wanting to learn more and keep exploring.
I’m excited about new challenges and making a difference in my studies and work.
Topics I love to talk about
Augmented Reality & Virtual Reality
Digital Marketing
Search Engine Optimization
Digitalization
Corporate Social Responsibility
Programme Ambassador
of the Master's programme in International Business
of the Universitat de Barcelona Business School
Apple Teacher
certified by Apple
Enjoying life to the fullest
The Fun Facts
Embracing the Professional Journey
Work Experience
PhD Candidate
Neuro & Digital Marketing Lab
IQS School of Management
Universitat Ramon Llull, Barcelona
From September 2023 until today
Research Assistant & Project Marketing
Universität der Bundeswehr Munich
From January 2023 until April 2023
Temporary Research Assistant
Karlsruhe Institute of Technology
From October 2022 until December 2022
Junior Head of Communication
suparo GmbH
From December 2019 until October 2020
& from July 2021 until December 2022
Project Manager Lean Process Development
ABOUT YOU GmbH
From September 2020 until June 2021
Junior Associate Creative Operations
Publicis Sapient
From December 2018 until May 2019
Learning is a lifelong journey
Academic Experience
PhD in Neuromarketing
Neuro & Digital Marketing Lab
IQS School of Management
Universitat Ramon Llull, Barcelona
From September 2023 until today
M.Sc. in International Business
Universidad de Barcelona
From October 2021 until July 2022
B.A. in International Business Administration
Frankfurt University of Applied Scienes
From Oktober 2018 to July 2021
Follow mE ON MY journey
Latest News
March 2023
‚Search Engine Optimization – The Master Class‘ – Guest speech at the University of Barcelona
January 2023
The journey begins – I started my PhD at the University of the Bundeswehr in Munich
October 2022
‚How to master (and survive) a Thesis‘ – Guest speech at the University of Barcelona
Excited to Network with Forward Thinkers
Let's stay connected
kontakt@michelleschwarz.de
Michelle Schwarz
Passion for research, technology & innovation