PhD Researcher · Based in Barcelona
Hi, I’m Michelle.
I love a good challenge.
About
I’m a PhD researcher in Consumer Psychology and Neuromarketing at the Neuro and Digital Marketing Lab at IQS Barcelona, exploring how identity, emotions, and stereotypes shape decision-making and sustainable behaviour.
Alongside my research, I bring practical experience in marketing strategy, content, and brand communication across agencies, startups, and consulting projects.
I got into academia because I saw it as a challenge and found a topic that genuinely excited me. I’m extroverted, direct, and I love communicating ideas, whether in a research presentation, a strategy session, or a conversation over a good coffee.
🔬 PhD Research
Studying how identity, stereotypes and emotions shape sustainable behaviour and consumer decisions.
📣 Marketing & Content
Strategy, content creation, social media growth, and brand positioning across agencies and consulting projects.
🎤 Communication & Speaking
Presenting research at international conferences and bringing ideas to life in front of audiences.
🌍 International Background
Lived and worked across Germany, Spain, and Australia. Fluent in 4 languages.
Research
Academic
work.
Presentation at the European Marketing Academy (EMAC) in Bath, UK
Presentation at the European Marketing Academy (EMAC) in Madrid
My money, my problem: How fear-of-missing-out appeals can hinder sustainable investment decisions
Read paper ↗Cryptocurrencies and consumer behaviour: Insights and practical guidance based on experimental conjoint analysis
Read chapter ↗A few things you won’t find in the formal bio
A little more
about me.
Beyond research, marketing and the usual CV things, I’m someone who goes the extra mile to find speciality coffee, trains handstand and calisthenics, loves good food, sushi and finding new restaurants in Barcelona, and a bit of adrenaline.
Also: I speak four languages, I’ve jumped out of a plane twice in Australia, and yes, I do pull-ups.
Get in touch
Let’s
connect.
Whether it’s about research, collaboration, or just a good conversation, I’d love to hear from you.
„My biggest driver is excitement. When I am on fire about an idea, I perform at my best and spark that energy in others.“Michelle Schwarz