Strategic Marketing & Consumer Psychology
Hi, I’m
Michelle.
Turning curiosity about people into research, creative projects, and marketing ideas.
Let’s connect ↗About
Strategic thinker &
creative mind.
I am someone who gets genuinely excited about ideas. When something sparks my curiosity, whether it is a new concept, an interesting question, or a project with potential, I dive in fully. That excitement is what drives me and it is where I do my best work.
I also love challenges. One of them is my PhD, where I explore consumer psychology and neuromarketing. My research focuses on identity, stereotypes, and emotions and how they shape sustainable behaviour.
Besides my research, I enjoy working on marketing projects and strategies. At the same time, the moments where I truly get into flow are creative ones. I love creating content, crafting stories, designing presentations, and speaking in front of people to share ideas and inspire them.
🧠 Behavioural Insights
PhD research on how identity, stereotypes and emotions shape consumer decisions and sustainable behaviour.
🚀 Marketing Strategy & Growth
Leading marketing strategy initiatives, running social media marketing, content creation, and SEO.
🌍 International Perspective
Experience across Germany, Spain and Australia, working across cultures and markets.
🎓 Academic Foundation
PhD in consumer psychology and sustainability, bridging behavioural science and marketing strategy.
My biggest driver is excitement. When I am on fire about an idea, I perform at my best and spark that energy in others.
Career
Work
experience.
Sep 2023 — Present
PhD Researcher
Neuro & Digital Marketing Lab · IQS School of Management, Universitat Ramon Llull · Barcelona
Dec 2019 — Dec 2022
Junior Head of Communication
suparo GmbH · Germany
Sep 2020 — Jun 2021
Project Manager, IT Business Development
ABOUT YOU GmbH · Germany
Dec 2018 — May 2019
Junior Associate, Creative Operations
Publicis Sapient · Germany
Education
Academic
journey.
PhD
IQS School of Management · Universitat Ramon Llull
Barcelona, Spain
Sep 2023 — Present
Master
Universidad de Barcelona
Barcelona, Spain
Oct 2021 — Jul 2022
Bachelor
Frankfurt University of Applied Sciences
Frankfurt, Germany
Oct 2018 — Jul 2021
Research
The science
behind it.
Presentation at the European Marketing Academy (EMAC) in Madrid
My money, my problem: How fear-of-missing-out appeals can hinder sustainable investment decisions
Read paperCryptocurrencies and consumer behaviour: Insights and practical guidance based on experimental conjoint analysis
Read chapterFun facts
Enjoying life
to the fullest.
Outside of work, you will probably find me doing handstands and training calisthenics, enjoying a great barista cafecito, exploring new restaurants in Barcelona or exploring new ideas (just like this homepage).
Get in touch
Let’s stay
connected.
Whether you want to collaborate, discuss research, or just say hello, I’d love to hear from you.